About us

The story behind the Jamaica Bobsleigh team

Our Federation and Foundation recognizes, the special place Jamaica Bobsleigh & Skeleton has in international sport, consistently ranking globally among Jamaica’s most recognizable brands. The brand has a strong and sustained appeal to people across the globe.

Our Mission

To raise funds, in order to help Jamaica youngsters participate in the sport of bobsleigh and skeleton while also alleviating poverty through sport.

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Know the Jamaica Bobsleigh Story

Why sponsoring the team will supercharge your online presence

The film 'Cool runnings' captures the powerful spirit of the Jamaica Olympic Bobsleigh teams and their venture to the Olympics in 1988. Their inspirational story also holds invaluable lessons surrounding leadership, teamwork and overcoming obstacles.

Jamaica Bobsleigh Original Members
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Watch Lewis Hamilton describe the powerful story behind Cool Runnings

Cool Runnings is a movie about real events, not a documentary on the events themselves, so there was no direct portrayal of any athlete, coach, administrator etc. While the movie does not depict exact history, it certainly captures the spirit of Jamaica Bobsleigh. The inspirational real-life story, captured in the classic film have helped generate millions of superfans throughout the world.

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Our Core Values

Not just a brand perception. The Jamaican Bobsleigh and Skeleton Team overcame overwhelming obstacles, against all odds and prevailed against dominant forces in their sport.


Convey our brand value, personality, and attributes in your company’s media communications


Emotionally impact virtually any target market through our brand affiliation


Convey an appropriate role model and public image message


Generate public excitement and interest surrounding our Olympic athletes

Our Story

Far from home.

2018, the moment our women’s Jamaica team first qualified for the Winter Olympics

“Far From Home” follows the journeys of six unlikely Winter Olympic hopefuls who face financial, political and cultural hurdles as they attempt to qualify for PyeongChang 2018.

Sponsor the Jamaica Bobsleigh Teams

Jamaica Bobsleigh is as much about sport as it about the affirmation of the human spirit to overcome its circumstances and excel.

If your company could benefit from an association with a time tested innovative, uplifting, and fun global brand then we want to speak to you about developing a tailored and targeted program for driving our mutual success.

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